Selling Success: $150K over asking - How We Helped Our Clients Achieve Maximum ROI on Their Home
Bringing the Home to Market
We began by conducting a comprehensive market analysis to price the home strategically, aiming to attract multiple offers. Understanding the current market conditions and the potential of the property, we encouraged our sellers to bring their home to market at the right time. Despite being in excellent condition, the home was rented and required professional staging to highlight its full potential.
Budget and Preparations
To ensure a seamless process, we provided our sellers with a detailed net sheet outlining their investment in the sale and the estimated take-home amount. We discussed various scenarios and market conditions to set realistic expectations. The home’s unique character, including a charming center courtyard, needed to be showcased effectively.
We allocated our budget wisely, focusing on impactful improvements. This included:
• Interior Enhancements: We opted for a clean, bright look by painting and removing blinds to create an open, airy feeling that showcased the golf course and community views.
• Curb Appeal: A significant portion of the budget was dedicated to sod and plantings, enhancing the home’s curb appeal.
• Staging: Partnering with Nikki Lattanzi and her team, we staged the home to highlight its best features. Kimberly Scherb added finishing touches with flowers, scents, and other appealing elements.
• Digital Enhancements: Instead of painting the kitchen cabinets, we digitally “painted” them white for better online photos, saving considerable costs.
We also power-washed the backyard patio and deep-cleaned the entire house. Our agents and team spent over a month preparing the home for sale, ensuring it was market-ready.
Marketing Mastery
Our marketing strategy was designed to capture attention and showcase the home’s unique features. We created beautiful twilight photos and a 30-second highlight reel featuring Cliff, emphasizing the property’s finer points. Drone photography captured the surrounding area, trees, and ocean views. Despite challenging weather conditions, we produced stunning images.
We also printed multiple custom brochures with detailed descriptions and photos, highlighting potential additions and expansions after consulting with the city and the Palos Verdes Homeowners Association.
Pricing Strategy
We engaged in numerous conversations with our sellers to fine-tune the pricing strategy. By conducting a comparative market analysis and touring other homes, we aimed to set a price that would attract offers quickly while ensuring a high sale price. Our goal was to sell the home at the highest price in the shortest time, with strong buyers who wouldn’t fall out of escrow. We achieved this by closing the deal in less than 30 days.
Open Houses and Dedicated Service
We held open houses every Saturday and Sunday, as well as special events for neighbors, demonstrating our commitment to our clients. Our dedication ensured that the home was accessible to potential buyers until it was sold.
The Result
We listed the home at $2,598,000 and received an offer in just eight days at $2,750,000, $150,000 over the asking price. The escrow process went smoothly, and both the buyers and sellers were thrilled with the outcome. Under contract in less than eight days, our strategy proved to be a resounding success.
About us
If you’re considering selling your home and want to achieve maximum ROI, contact Cliff at the Scherb Homes Group. We are dedicated to providing exceptional service and ensuring you get the best possible results. Reach out to us at 310-696-6648 or Cliff@ScherbHomes.com.
Let Scherb Homes Group guide you through the selling process and help you achieve the highest return on your investment.
CLIFF SCHERB
CLIFF SCHERB | Global Real Estate Advisor
Email Cliff@ScherbHomes.com
Vista Sotheby’s International Realty
DRE# 02207710
COMMITTED TO YOUR HOME JOURNEY
As seasoned real estate professionals in the South Bay, Cliff and Kimberly Scherb leverage their unique backgrounds to provide exceptional service. Cliff, with expertise in health and wellness, ensures a holistic approach to real estate, while Kim, a former ballet dancer and acupuncturist, offers refined design insights. Together, they deliver a comprehensive and client-focused experience.